NBI Survey – Brand US Improves
According to the Nations Brands Index (NBI) survey, the US is back on top as the most popular or admired nation in the globe. Jumping an unprecedented 6 places to go from seventh place last year to first place this year, this continues the message from many in the world to the US that they seem to like POTUS #44 much better than POTUS #43. The jump is even more remarkable considering the major role that the US played in the global financial crisis earlier this year. POTUS #44 may be criticized for not doing substantially much but he seems to be improving the global image of the US abroad (I suppose many are overlooking his refusal to meet with the Dalai Lama who was visiting Washington on account of POTUS #44’s visit to China next month).
The NBI survey is an annual survey that measures the image of 50 countries with regards to: “Exports, Governance, Culture, People, Tourism and Immigration/Investment”. According to the website, approximated 20,000 adults from 20 countries are interviewed online.


